Press Releases

iRobot's Roomba™ Intelligent FloorVac Makes a Clean Sweep at the 30th Annual American Music Awards
PRNewswire
BOSTON

Even celebrities like the Osbournes need help staying clean at home, which is why Roomba™, the amazing new Intelligent FloorVac from iRobot that cleans floors all by itself, has been selected for the official gift basket of the 30th annual American Music Awards (AMA). The gift basket, which contains highly-coveted products, will be given to more than 100 presenters, performers and nominees at the event on January 13 at The Shrine Auditorium, Los Angeles.

"Each year we scout the globe for extraordinary products to create a gift basket worthy of the stars. This year we found ten items that were standouts, and Roomba rose quickly to the top of the wish list," said Steve Stein, president of Hollywood Connection, producers of the official AMA gift basket. "It's unusual to think of a vacuum as the coolest gift for celebrities, but Roomba had the wow factor that won us over. We were amazed by its performance, and its unconventional mix of style and function."

"We are honored that Roomba has been selected for this year's AMA celebrity gift basket," said Nancy Dussault, spokesperson for iRobot. "People are looking for ways to simplify their busy and complicated lives, and celebrities are no exception. Roomba is a great gift idea for any lifestyle, and lets you enjoy the conveniences of advanced robotics technology, whether you're a rock star or a soccer mom."

About Roomba

At the touch of a button, Roomba automatically cleans all types of floor surfaces, including carpet, tile, hardwood and linoleum. You simply place it in the middle of the room, turn it on, select the room size and walk away. Guided by infrared sensors, Roomba avoids falling down stairs and cleans around furniture without getting stuck.

Roomba weighs less than six pounds, yet is powerful enough to get the entire floor clean. It can even clean under kick-boards in the kitchen, and underneath beds or furniture less than four inches off the floor. A spinning side brush thoroughly cleans next to walls and hard-to-reach places. Roomba comes with an invisible infrared "wall" to keep it from crossing open areas as wide as 15 feet. One charge of the included NiMH battery provides enough power to clean up to three medium-size rooms.

Roomba™ is available for $199.95 (SRP) at Brookstone, The Sharper Image and Hammacher Schlemmer.

About AMA

Since its debut in 1973, "The American Music Awards" has honored the top musicians of the day as voted by the fans. Awards are presented to the favorite artists in Pop/Rock, Country, Soul/R&B, Rap/Hip-Hop, Alternative and Adult Contemporary music. The annual television special also features performances from today's hottest acts in a wide variety of musical genres. Each year, "The American Music Awards" also honors an artist who has made significant contributions to the world of music by presenting them with the "Award of Merit." Recipients of this prestigious award include Bing Crosby, Ella Fitzgerald, Michael Jackson, Paul McCartney, Frank Sinatra, Gloria Estefan and Janet Jackson. This year's show will be hosted by the Osbournes.

About iRobot

iRobot has a long commitment to advancing the robotics industry and over the past 12 years has developed technology for the U.S. military, law enforcement, energy, industrial cleaning and toy industries, and now the consumer marketplace. Roomba has won numerous awards including Time Magazine's Best Inventions of 2002, USA Today and Business Week's Products of the year 2002. For additional information about Roomba™ and iRobot visit www.irobot.com

  Note to Editors: Photography is available upon request.

  Contact:
   Cheryl Delgreco          Krys Monaco         Nancy Dussault
   Media Strategies         Media Strategies    iRobot Corporation
   delgreco@shore.net       kmonaco@rcn.com     ndussault@irobot.com
   617-723-4004             603-893-5360        781-345-0200

SOURCE: iRobot

CONTACT: Cheryl Delgreco, +1-617-723-4004, delgreco@shore.net, or Krys
Monaco, +1-603-893-5360, kmonaco@rcn.com, both of Media Strategies; or Nancy
Dussault of iRobot Corporation, +1-781-345-0200, ndussault@irobot.com