Press Releases

iRobot's Roomba™ Intelligent FloorVac Earns Good Housekeeping Seal
PRNewswire
BOSTON

Roomba™, the new Intelligent FloorVac from iRobot that cleans floors all by itself, so you have more time to relax or do other things, has just earned the Good Housekeeping Seal.

The Good Housekeeping Seal lets consumers know that Roomba has been evaluated by the Good Housekeeping Institute. Good Housekeeping also promises to replace the product or offer a refund if it proves to be defective within the first two years of purchase. Consumers are protected whether they bought Roomba or received it as a gift.

"Good Housekeeping is very happy to be partnering with iRobot to introduce the remarkable Roomba cleaner to America's consumers. We're proud to have them be a part of our Seal-holding family," said Pat Haegele, GH publisher and senior vice president, Corporate Hearst.

According to iRobot's CEO, Colin Angle, "Good Housekeeping is one of the most trusted brands in consumer protection. The Seal recognizes that Roomba's product performance has been reviewed by the Good Housekeeping Institute and gives consumers even more confidence in their purchase."

Roomba Intelligent FloorVac is the first floor appliance to deliver the promised conveniences of advanced robotics technology (at the affordable consumer price of $199.95). At the touch of a button, Roomba™ automatically cleans all types of floor surfaces, including low to medium carpet, tile, hardwood and linoleum. You simply place it in the middle of the room, turn it on, select the room size and walk away. Guided by infrared sensors, Roomba avoids falling down stairs and cleans around furniture without getting stuck.

Roomba weighs less than six pounds, yet is powerful enough to get the entire floor clean. It can even clean under kick-boards in the kitchen, and underneath beds or furniture more than four inches off the floor. A spinning side brush thoroughly cleans next to walls and hard-to-reach places. Roomba™ comes with an invisible infrared "wall" to keep it from crossing open areas as wide as 15 feet. One charge of the included NiMH battery provides enough power to clean up to three medium-size rooms.

Roomba is available at a breakthrough price of $199.95 at Brookstone, The Sharper Image and Hammacher Schlemmer.

About the Good Housekeeping Seal

The Good Housekeeping Seal is the statement of Good Housekeeping's Consumer Warranty: any product bearing the Seal is protected against defects for two years from the date of purchase with a replacement or purchase refund from Good Housekeeping. First started in 1902, Good Housekeeping is the only magazine that provides this service to its readers and all consumers.

About iRobot

iRobot has a long commitment to advancing the robotics industry and over the past 12 years has developed technology and built numerous products for the U.S. military, law enforcement, energy, industrial cleaning and toy industries, and now the consumer marketplace. Introduced in 2002, Roomba has already been recognized as one of the year's best by Time Magazine, Business Week, USA Today and The New York Times Magazine. For additional information about Roomba and iRobot visit www.irobot.com.

  Contact:
   Cheryl Delgreco
   Media Strategies
   delgreco@shore.net
   617-723-4004

   Krys Monaco
   Media Strategies
   kmonaco@rcn.com
   603-893-5360

   Nancy Dussault
   iRobot
   ndussault@irobot
   781-345-0200

SOURCE: iRobot

CONTACT: Cheryl Delgreco, +1-617-723-4004, delgreco@shore.net, or Krys
Monaco, +1-603-893-5360, kmonaco@rcn.com, all of Media Strategies; or Nancy
Dussault of iRobot, +1-781-345-0200, ndussault@irobot