iRobot Grows Consumer Product Lineup with Braava jet™ Mopping Robot
Braava jet™ mops hard floors to remove daily dirt and stains for cleaner floors and a fresher home
Mar 11, 2016
BEDFORD, Mass. – March 15, 2016 -- iRobot Corp. (NASDAQ: IRBT), the leader in delivering robotic technology-based solutions, today announced the Braava jet™ Mopping Robot. Designed to mop hard floor surfaces with high amounts of traffic, Braava jet is great for the kitchen and bathroom. Starting at $199 USD, Braava jet combines a compact design, Vibrating Cleaning Head, Precision Jet Spray and Braava jet™ Cleaning Pads to lift dirt and stains, even in hard-to-reach places, like under kitchen cabinets and around toilets.
“iRobot is focused on significant growth opportunities in the consumer robotic technology market,” said Colin Angle, chairman and CEO of iRobot. “To capitalize, we will continue to diversify our home robot offerings, identifying new product categories ripe for growth and exploring other opportunities within the connected home. We are excited to bring Braava jet to market, a robot that addresses yet another important customer cleaning need.”
“With more than 15 million home robots sold worldwide, we know that customers appreciate the convenience and assistance an automated cleaning helper provides,” said Christian Cerda, executive vice president and general manager of iRobot’s Home Robots business unit. “Braava jet complements our successful Roomba® robotic vacuum by offering customers a separate option for daily hard floor mopping on particularly dirty and sometimes unsavory surfaces.”
Braava jet works with Braava jet Cleaning Pads to tackle a range of hard floor cleaning jobs, from wet mopping and damp sweeping to simple dusting. The wet mopping and damp sweeping pads, which contain a water-activated cleaning agent, leave a fresh, clean scent. Braava jet is also simple to use; just attach the desired Braava jet Cleaning Pad and press the ‘CLEAN’ button. The robot will automatically determine its cleaning action based on the pad chosen, including:
- Wet Mopping Pad – triple-pass cleaning for dirt and stains1 on well-sealed floors
- Damp Sweeping Pad – double-pass cleaning for everyday dirt and dust on sealed wood floors, tile and stone
- Dry Sweeping Pad – single-pass cleaning for dirt, dust and pet hair on hard floors
Moving in an efficient pattern, Braava jet deftly maneuvers around obstacles in its path and cleans along furniture, walls, and fixtures. Its Precision Jet Spray2 and Vibrating Cleaning Head help loosen dirt and stains1 while the Braava jet Cleaning Pads break up and lock away debris.
When Braava jet is finished cleaning, users don’t have to worry about touching the dirty cleaning pads. Simply place the robot over a waste basket and hit the ‘eject’ button to drop the pad into the trash. To keep Braava jet from entering unwanted areas, such as an adjacent room without a door or a carpeted area, users can create an invisible boundary with Virtual Wall® Mode.
Braava jet comes packaged with a long-lasting Lithium Ion Battery, a battery charger, and two of each type of cleaning pad (wet mopping, damp sweeping and dry sweeping). Reusable, washable cleaning pads are available for purchase separately3.
Pricing and Availability
The Braava jet Mopping Robot is available for purchase in the United States and Canada immediately starting at $199 USD on www.irobot.com and in major retail stores on April 1, 2016. Braava jet Cleaning Pads retail for $7.99 USD for a box of 10 cleaning pads and can be purchased on www.irobot.com or wherever the Braava jet is sold. The washable cleaning pad retails for $19.99 USD for a box of two and is also available on www.irobot.com.
Braava jet photos, videos and background can be found at: http://media.irobot.com/media-kits.
1Tested in Wet Mode on dried coffee and soda
2Precision Jet Spray used only in Wet Mopping and Damp Sweeping modes
3Washable Wet Mopping Pads use water only; contain no detergent
About iRobot Corp.
iRobot designs and builds robots that empower people to do more. The company’s home robots help people find smarter ways to clean and accomplish more in their daily lives. Its remote presence robots enable virtual presence from anywhere in the world. iRobot’s portfolio of solutions feature proprietary technologies for the connected home and advanced concepts in navigation, mobility, manipulation and artificial intelligence. For more information about iRobot, please visit www.irobot.com.
For further information: Contacts: Elise Caffrey Investor Relations iRobot Corp. (781) 430-3003 firstname.lastname@example.org James Baussmann Media Relations iRobot Corp. (781) 430-3664 email@example.com